DIRECTOR/CINEMATOGRAPHER: BRAD WALKER
PRODUCER: MICHELLE ROCA
EDITORIAL: ZACH DEVENPORT
Grit And Hard Work..
Continually pushing the boundaries..
McKinney engaged the Lighthouse team to bring the power of DuPont’s Kevlar products to life in a creative, compelling way. Lighthouse spent hours in pre-production visualizing how the camera angles of hands in two different environments could seamlessly edit together.
During our Wilmington production, our creative team watched split-screen monitors showing the takes in two settings to ensure preciseness. The result was an emotional spot that depicted the intersection of hard work on the job and meaningful work at home.