The Power of Authentic Intelligence in Filmmaking
- Tyler Zibaie
- Feb 24
- 2 min read
Updated: Jun 27
How Authentic, Unscripted Moments in Getty Productions Elevate Storytelling and Forge Deeper Connections with Audiences
Today’s audiences crave authentic, emotionally charged storytelling that resonates on a deeper level. In crafting narrative-driven stock content, we believe authenticity is paramount. Capturing real moments and spontaneous interactions transcends the ordinary, transforming stock footage from mere visuals into powerful, relatable assets that truly engage viewers.
"Our cinematic footage acts as the bridge, linking scenes and emotions into a smooth narrative. By incorporating authentic, story-driven stock footage, production teams, agencies, and creators can focus on other creative aspects, ultimately enhancing their overall storytelling.” – Genie Mason, Getty Production Manager, Lighthouse Films
Lighthouse Films has been a key player in the stock industry since 2000, and since 2016, we’ve had the privilege of exclusively partnering with Getty Images, becoming one of their foremost contributors. This collaboration has led to the creation of a diverse and compelling collection of over 26,000 clips, each designed to evoke emotion, engage audiences, and tell impactful stories.

We often refer to this body of work as our “sandbox,” a space where our team is free to explore and innovate creatively, day in and day out. Our footage has been embraced by global brands such as Dove, GE, Netflix, Verizon, and many more, highlighting the universal appeal and effectiveness of genuine storytelling through our stock portfolio.
This invaluable partnership with Getty Images empowers us to anticipate and produce content that meets the ever-evolving demands of the marketing world while ensuring that our footage feels lived-in and natural.
By embracing authenticity, brands not only create compelling narratives but also cultivate trust with their audiences. In a landscape dominated by sleek yet impersonal visuals, we relish the challenge of utilizing our creative and storytelling talents to help set brands apart.
Explore our Getty Images Stock Content: Getty Images Portfolio.
Visit our website at: Lighthousefilms.com
Want to connect?
New Business: Tyler@Lighthousefilms.com
Getty: Genie@Lighthousefilms.com
Equipment: Chris@Lighthousefilms.com
Post Production: Jon@Lighthousefilms.com