A tactical approach to a tactical brand..

5.11 tasked our team with capturing the rugged functionality of its clothing line in a style that matched their purpose-built brand. Initially, the 5.11 team considered filming this commercial in the Northwest but Lighthouse was confident we could deliver a high-octane hero’s journey through the streets and ports of Wilmington, NC guided by a Hollywood stunt team from Spider-Man: Homecoming. Our team of filmmakers was thrilled to turn our own hometown into a parkour playground where 5.11’s gear and clothing could take center stage.